diff --git a/api/channels.js b/api/channels.js
index b340bbd..0681d44 100644
--- a/api/channels.js
+++ b/api/channels.js
@@ -14,6 +14,9 @@ module.exports = [
 			const subscribed = user.isSubscribed(id)
 			const instanceOrigin = settings.instance
 			// normalise info, apply watched status
+			if (!data.second__subCountText && data.subCount) {
+				data.second__subCountText = converters.subscriberCountToText(data.subCount)
+			}
 			const watchedVideos = user.getWatchedVideos()
 			if (data.latestVideos) {
 				data.latestVideos.forEach(video => {
diff --git a/api/video.js b/api/video.js
index 315de3a..0ac4ba7 100644
--- a/api/video.js
+++ b/api/video.js
@@ -47,11 +47,9 @@ async function renderVideo(videoPromise, {user, id, instanceOrigin}, locals = {}
 			if (!format.second__height && format.resolution) format.second__height = +format.resolution.slice(0, -1)
 			if (!format.second__order) format.second__order = formatOrder(format)
 		}
-		// process length text
+		// process length text and view count
 		for (const rec of video.recommendedVideos) {
-			if (!rec.second__lengthText && rec.lengthSeconds > 0) {
-				rec.second__lengthText = converters.lengthSecondsToLengthText(rec.lengthSeconds)
-			}
+			converters.normaliseVideoInfo(rec)
 		}
 		// get subscription data
 		const subscribed = user.isSubscribed(video.authorId)
@@ -63,6 +61,10 @@ async function renderVideo(videoPromise, {user, id, instanceOrigin}, locals = {}
 				rec.watched = watchedVideos.includes(rec.videoId)
 			}
 		}
+		// normalise view count
+		if (!video.second__viewCountText && video.viewCount) {
+			video.second__viewCountText = converters.viewCountToText(video.viewCount)
+		}
 		return render(200, "pug/video.pug", Object.assign(locals, {video, subscribed, instanceOrigin}))
 	} catch (e) {
 		// show an appropriate error message
diff --git a/pug/channel.pug b/pug/channel.pug
index 0ab4c34..ac75e4a 100644
--- a/pug/channel.pug
+++ b/pug/channel.pug
@@ -22,7 +22,7 @@ block content
             img(src=thumbnail.url width=thumbnail.width height=thumbnail.height alt="").thumbnail-image
         .about
           .name= data.author
-          .subscribers= data.second__subCountText || `${data.subCount} subscribers`
+          .subscribers= data.second__subCountText
         +subscribe_button(data.authorId, subscribed, `/channel/${data.authorId}`).subscribe-button.base-border-look
       .description!= data.descriptionHtml
 
diff --git a/utils/converters.js b/utils/converters.js
index 09c0435..95e6093 100644
--- a/utils/converters.js
+++ b/utils/converters.js
@@ -33,6 +33,7 @@ function lengthSecondsToLengthText(seconds) {
  * Changes:
  * - second__lengthText is added, may be [hh:]mm:ss or "LIVE"
  * - publishedText may be changed to "Live now"
+ * - second__viewCountText is added
  */
 function normaliseVideoInfo(video) {
 	if (!video.second__lengthText && video.lengthSeconds > 0) {
@@ -45,6 +46,9 @@ function normaliseVideoInfo(video) {
 	if (video.publishedText === "0 seconds ago") {
 		video.publishedText = "Live now"
 	}
+	if (!video.second__viewCountText) {
+		video.second__viewCountText = viewCountToText(video.viewCount)
+	}
 }
 
 /**
@@ -94,7 +98,34 @@ function tToMediaFragment(t) {
 	}
 }
 
+function viewCountToText(viewCount) {
+	return viewCount.toLocaleString("en-US") + " views"
+}
+
+/**
+ * YT does not give the exact count sometimes but a rounded value,
+ * e.g. for the subscriber count.
+ *
+ * This function returns the text version of the rounded count.
+ */
+function preroundedCountToText(count) {
+	for (const scale of [[1e9, "B"], [1e6, "M"], [1e3, "K"]]) {
+		if (count >= scale[0]) {
+			// YouTube returns 3 significant figures. At least it does for channels.
+			const rounded = (count/scale[0]).toPrecision(3)
+			return `${rounded}${scale[1]}`
+		}
+	}
+	return String(count)
+}
+
+function subscriberCountToText(count) {
+	return preroundedCountToText(count) + " subscribers"
+}
+
 module.exports.timeToPastText = timeToPastText
 module.exports.lengthSecondsToLengthText = lengthSecondsToLengthText
 module.exports.normaliseVideoInfo = normaliseVideoInfo
 module.exports.tToMediaFragment = tToMediaFragment
+module.exports.viewCountToText = viewCountToText
+module.exports.subscriberCountToText = subscriberCountToText